Tag: Brazilian Cream

What is “Bum Bum” and why do we care? When a beauty brand says “Bum Bum,” it’s a nod to Brazil’s legendary glutes. The word “bum” is simply English slang for buttocks, while “bum bum” echoes the playful Brazilian way of saying “butt‑butt.” The Sol de Janeiro Bumbum line has become the go‑to for people who...