The beauty industry is increasingly embracing ethical and sustainable practices, leading to a rise in vegan makeup brands. Vegan makeup products are free from animal-derived ingredients and often come with the added benefits of being cruelty-free, eco-friendly, and made with natural components.
If you’re looking to switch to vegan makeup or expand your collection, this guide will introduce you to some of the best vegan makeup brands available today.
Why Vegan Makeup?
Choosing vegan makeup is beneficial for several reasons:
- Ethical Considerations: Vegan makeup does not use animal-derived ingredients, aligning with ethical and cruelty-free practices.
- Sustainability: Many vegan brands focus on eco-friendly packaging and sustainable sourcing of ingredients.
- Health Benefits: Vegan makeup often uses natural and organic ingredients, which can be gentler on the skin.
- Quality and Performance: Vegan products are formulated to meet high standards, offering excellent quality and performance.
Best Vegan Makeup Brands
Here are some of the best vegan makeup brands known for their commitment to ethical practices, high-quality products, and innovative formulations.
1. Aether Beauty
Overview: Aether Beauty is a brand that combines sustainability with high-performance makeup. All their products are vegan, cruelty-free, and made with ethically sourced ingredients.
Popular Products:
- Rose Quartz Crystal Gemstone Palette: An eyeshadow palette infused with real rose quartz powder for a radiant finish.
- Radiant Ruby Lip Creme: A hydrating lip color with a luminous finish.
2. KVD Vegan Beauty
Overview: Originally founded by tattoo artist Kat Von D, KVD Vegan Beauty is known for its bold and long-lasting makeup products. The brand is 100% vegan and cruelty-free.
Popular Products:
- Tattoo Liner: A highly pigmented, waterproof eyeliner with a precise tip.
- Lock-It Foundation: A full-coverage, long-wearing foundation that provides a flawless finish.
3. Cover FX
Overview: Cover FX offers a wide range of vegan and cruelty-free makeup products. Their formulations are free from parabens, fragrance, and other harmful ingredients, making them suitable for sensitive skin.
Popular Products:
- Custom Cover Drops: Highly pigmented drops that can be mixed with skincare products for a customizable coverage.
- Power Play Foundation: A long-wearing, matte foundation with buildable coverage.
4. E.l.f. Cosmetics
Overview: E.l.f. Cosmetics is a budget-friendly brand that offers a variety of vegan and cruelty-free makeup products. They are known for their affordable prices without compromising on quality.
Popular Products:
- Poreless Putty Primer: A smoothing primer that minimizes the appearance of pores.
- Hydrating Camo Concealer: A full-coverage concealer with a hydrating formula.
5. Milk Makeup
Overview: Milk Makeup focuses on creating clean, vegan, and cruelty-free products that are easy to use. Their innovative packaging and formulations cater to a modern, on-the-go lifestyle.
Popular Products:
- KUSH High Volume Mascara: A volumizing mascara made with hemp-derived cannabis seed oil.
- Lip + Cheek: A multi-use stick that can be used as both a blush and lip color.
- BIG HIT VOLUMIZING MASCARA – 100% VEGAN PREVENTS FALLOUT – CONDITIONING FORMULA LASHES FEEL SOFT, NEVER STIFF
- Infused with conditioning hemp seed oil for thick, full, high-volume lashes
- Kush Mascara passess the test: 95% immediately saw intense volume in a consumer perception study
- A two-in-one cream blush and lip tint formulated with hydrating ingredients for buildable, blendable color.
6. Bite Beauty
Overview: Bite Beauty is dedicated to creating high-performance, clean, vegan makeup. Their products are formulated with food-grade ingredients and free from harmful chemicals.
Popular Products:
- Power Move Creamy Matte Lip Crayon: A creamy, matte lip color with intense pigmentation.
- Changemaker Supercharged Micellar Foundation: A buildable foundation that offers a natural finish.
- Bite Beauty Power Move Creamy Matte Lip Crayon
- Bite Beauty Changermaker-Supercharged Micellar Foundation
7. Pacifica Beauty
Overview: Pacifica Beauty offers a wide range of vegan and cruelty-free makeup, skincare, and haircare products. Their products are formulated with natural ingredients and come in eco-friendly packaging.
Popular Products:
- Alight Multi-Mineral BB Cream: A lightweight BB cream that evens out skin tone and provides a natural glow.
- Dream Big Lash Extending 7 in 1 Mascara: A multi-tasking mascara that lengthens, volumizes, and curls lashes.
- All-in-One Hydrating BB Cream – This multitasking beauty balm is a moisturizer, primer and light foundation in one. It hydrates, primes, illuminates and perfects your complexion, simplifying your routine. Apply and blend for an instantly refreshed face: fine lines look softened, pores blurred, and skin tone appears more even. The lightweight formula feels like a breathable tinted moisturizer, leaving skin dewy and radiant without heaviness or caked-on makeup.
- Sheer, Buildable Coverage & Natural Finish – Enjoy a sheer bare-skin look that you can build to your desired coverage. This BB cream applies as a lightweight skin tint that blurs imperfections, pores, and redness for a “no makeup” makeup effect. It helps even out uneven skin tone and leaves a subtle luminous finish—your skin but better. Never greasy or oily, it delivers a fresh, radiant glow that suits everyday wear and lets your natural beauty shine through.
- Skincare-Infused Formula – Treat your skin while you perfect it. This BB cream is enriched with floral stem cells, coconut water and hyaluronic acid to boost hydration and nourishment. These skin-loving ingredients work to improve your complexion’s texture and suppleness, leaving skin feeling soft and fresh. Antioxidant-rich plant extracts (including pomegranate, white tea and ginseng) help protect and revitalize, so your face glows with healthy-looking radiance even after you take it off.
- 7-IN-1 MULTI-BENEFIT MASCARA – One mascara, seven amazing benefits! Pacifica’s Dream Big Mascara in Black Magic acts as a lash serum, lash lifter, lengthener, volumizer, conditioner, rich color enhancer, and has a 2-in-1 adjustable brush. It’s the all-in-one solution for sky-high, healthy-looking lashes. Get the appearance of longer, fuller lashes instantly while nourishing them over time. Ditch the falsies and multiple products – Dream Big does it all in one tube, truly a magic wand for your lashes.
- MAGIC TWIST BRUSH – DUAL ACTION – This innovative mascara features a twistable brush that transforms to give you two mascara styles in one. Use it in the long, extended position for maximum length and definition – it combs through each lash, stretching them out with added fibers for extreme length. Then, twist the cap to shorten the brush for a thicker, spiral shape that delivers major volume and lift. The short brush setting lets you deposit more formula for plush, thick lashes. Customize your look on the fly – lengthen first, then twist to volumize, or any way you like!
- NATURAL FIBERS = FAUX LASH EFFECT – Formulated with natural plant fibers, Dream Big mascara adds lash-extending micro fibers that latch onto your lashes for unbelievable length and fullness. It’s like brush-on lash extensions – without irritation or mess. The fibers build up with each coat, creating a dramatic false-lash look while still looking fluttery and lightweight. Thanks to the conditioning base formula, these fibers won’t flake into your eyes. Get ready to fake it till you make it with lashes that seem to double in length and volume.
8. Urban Decay
Overview: Urban Decay is known for its bold, high-performance makeup products. While not all of their products are vegan, they offer a substantial range of vegan options.
Popular Products:
- All Nighter Setting Spray: A long-lasting setting spray that keeps makeup in place for up to 16 hours.
- Stay Naked Foundation: A lightweight, breathable foundation with a natural finish.
- AWARD-WINNING SETTING SPRAY – Our award-winning waterproof fixing spray and makeup sealer sets your makeup and locks in your look, so you’re good to go for up to 16 hours —no touch-ups needed. This natural finish setting spray blends makeup into skin for a blurred, soft focus effect and controls shine, preventing flaking or cracking.
- YOU LOOK BETTER NAKED – Stay Naked is a weightless, buildable coverage liquid foundation designed to create a second-skin feel—no heaviness or caking.
9. Ilia Beauty
Overview: Ilia Beauty combines clean ingredients with high-performance formulas. Their products are vegan, cruelty-free, and often include skin-nourishing ingredients.
Popular Products:
- Super Serum Skin Tint SPF 40: A tinted serum with SPF 40 that hydrates and evens out skin tone.
- Limitless Lash Mascara: A buildable mascara that lengthens and lifts lashes.
- WHAT IT IS: An Award-Winning Tinted Serum With Light, Dewy Coverage, Mineral SPF, + Active Levels Of Skincare Ingredients, Now Clinically-Proven To Rejuvenate + Protect Skin Over Time.*
- WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.
10. 100% Pure
Overview: 100% Pure focuses on natural, organic, and vegan makeup products. Their formulations are free from synthetic chemicals and dyes, using fruit pigments for color instead.
Popular Products:
- Fruit Pigmented® Ultra Lengthening Mascara: A lengthening mascara colored with black tea and berries.
- 2nd Skin Foundation: A serum foundation that offers a natural finish and skincare benefits.
- NATURALLY BOOST YOUR LASHES – Our lush lengthening eye wand is colored with the world’s first globally patented fruit pigmented technology infused with luscious oil from passion fruit, to smoothly coat each lash without clumps or flakes.
- FRESH TINT FROM SUPER FOODS – Shade 1 is neutral with yellow undertones best fit for fair skin tones; naturally colored with the world’s first globally patented fruit pigmented technology packed with antioxidants and moisturizing nutrients.
Tips for Choosing The Best Vegan Makeup Products
- Check the Labels: Look for products that are explicitly labeled as vegan and cruelty-free. Certification from organizations like Leaping Bunny or PETA can also be helpful.
- Research Ingredients: Familiarize yourself with common animal-derived ingredients to avoid, such as beeswax, carmine, lanolin, and collagen.
- Consider Your Skin Type: Choose products that suit your skin type and address your specific skincare needs, whether it’s hydration, oil control, or sensitivity.
- Read Reviews: Customer reviews and beauty blogs can provide insights into the performance and quality of vegan makeup products.
- Start with Essentials: If you’re new to vegan makeup, start with essential products like foundation, mascara, and lipstick before expanding your collection.
Conclusion
Switching to vegan makeup is a great way to support ethical, sustainable, and cruelty-free practices while enjoying high-quality, effective beauty products. The brands mentioned in this guide are leaders in the vegan makeup industry, offering a wide range of products to suit various preferences and needs.
By choosing vegan makeup, you can look great and feel good about the impact of your beauty routine.
