Best Vegan Makeup Brands: A Comprehensive Guide

Best Vegan Makeup Brands

The beauty industry is increasingly embracing ethical and sustainable practices, leading to a rise in vegan makeup brands. Vegan makeup products are free from animal-derived ingredients and often come with the added benefits of being cruelty-free, eco-friendly, and made with natural components.

If you’re looking to switch to vegan makeup or expand your collection, this guide will introduce you to some of the best vegan makeup brands available today.

Why Vegan Makeup?

Choosing vegan makeup is beneficial for several reasons:

  • Ethical Considerations: Vegan makeup does not use animal-derived ingredients, aligning with ethical and cruelty-free practices.
  • Sustainability: Many vegan brands focus on eco-friendly packaging and sustainable sourcing of ingredients.
  • Health Benefits: Vegan makeup often uses natural and organic ingredients, which can be gentler on the skin.
  • Quality and Performance: Vegan products are formulated to meet high standards, offering excellent quality and performance.

Best Vegan Makeup Brands

Here are some of the best vegan makeup brands known for their commitment to ethical practices, high-quality products, and innovative formulations.

best vegan makeup brushes

1. Aether Beauty

Overview: Aether Beauty is a brand that combines sustainability with high-performance makeup. All their products are vegan, cruelty-free, and made with ethically sourced ingredients.

Popular Products:

2. KVD Vegan Beauty

Overview: Originally founded by tattoo artist Kat Von D, KVD Vegan Beauty is known for its bold and long-lasting makeup products. The brand is 100% vegan and cruelty-free.

Popular Products:

  • Tattoo Liner: A highly pigmented, waterproof eyeliner with a precise tip.
  • Lock-It Foundation: A full-coverage, long-wearing foundation that provides a flawless finish.

3. Cover FX

Overview: Cover FX offers a wide range of vegan and cruelty-free makeup products. Their formulations are free from parabens, fragrance, and other harmful ingredients, making them suitable for sensitive skin.

Popular Products:

  • Custom Cover Drops: Highly pigmented drops that can be mixed with skincare products for a customizable coverage.
  • Power Play Foundation: A long-wearing, matte foundation with buildable coverage.

4. E.l.f. Cosmetics

Overview: E.l.f. Cosmetics is a budget-friendly brand that offers a variety of vegan and cruelty-free makeup products. They are known for their affordable prices without compromising on quality.

Popular Products:

Poreless Putty Primer

5. Milk Makeup

Overview: Milk Makeup focuses on creating clean, vegan, and cruelty-free products that are easy to use. Their innovative packaging and formulations cater to a modern, on-the-go lifestyle.

Popular Products:

  • KUSH High Volume Mascara: A volumizing mascara made with hemp-derived cannabis seed oil.
  • Lip + Cheek: A multi-use stick that can be used as both a blush and lip color.
MILK MAKEUP Lip + Cheek Stick Werk Mini 0.21oz/6g
  • A two-in-one cream blush and lip tint formulated with hydrating ingredients for buildable, blendable color.

6. Bite Beauty

Overview: Bite Beauty is dedicated to creating high-performance, clean, vegan makeup. Their products are formulated with food-grade ingredients and free from harmful chemicals.

Popular Products:

  • Power Move Creamy Matte Lip Crayon: A creamy, matte lip color with intense pigmentation.
  • Changemaker Supercharged Micellar Foundation: A buildable foundation that offers a natural finish.

7. Pacifica Beauty

Overview: Pacifica Beauty offers a wide range of vegan and cruelty-free makeup, skincare, and haircare products. Their products are formulated with natural ingredients and come in eco-friendly packaging.

Popular Products:

Pacifica Alight Multi-Mineral BB Cream – 6 Medium Women 1 oz
  • This light fluid formula gives you a dewy, radiant bare-faced finish.
  • A true multitasker that hydrates, primes, illuminates, and perfects skin with a sheer finish.
  • It’s a Infused with coconut water, hyalunonic acid and plant stem cells.
Pacifica Beauty Dream Big Lash Extending 7 in 1 Black Mascara, For Volume and…
  • Amplify with natural plant fibers
  • Instant length
  • Volumizing and conditioning

8. Urban Decay

Overview: Urban Decay is known for its bold, high-performance makeup products. While not all of their products are vegan, they offer a substantial range of vegan options.

Popular Products:

  • All Nighter Setting Spray: A long-lasting setting spray that keeps makeup in place for up to 16 hours.
  • Stay Naked Foundation: A lightweight, breathable foundation with a natural finish.
Urban Decay All Nighter Waterproof Makeup Setting Spray for Face, Long-lasting,…
  • LONG-LASTING MAKEUP SETTING SPRAY – Our award-winning waterproof setting spray and makeup sealer sets your makeup and locks in your look, so you’re good to go for up to 16 hours —no touch-ups needed. This natural finish setting spray is also vegan and cruelty-free.
Urban Decay Stay Naked Weightless Liquid Foundation, 30NN – Buildable Coverage with No…
  • YOU LOOK BETTER NAKED – Stay Naked is a weightless, buildable coverage liquid foundation designed to create a second-skin feel—no heaviness or caking.

9. Ilia Beauty

Overview: Ilia Beauty combines clean ingredients with high-performance formulas. Their products are vegan, cruelty-free, and often include skin-nourishing ingredients.

Popular Products:

  • Super Serum Skin Tint SPF 40: A tinted serum with SPF 40 that hydrates and evens out skin tone.
  • Limitless Lash Mascara: A buildable mascara that lengthens and lifts lashes.
ILIA – Super Serum Skin Tint SPF 40 | Non-Comedogenic, Vegan,…
  • WHAT IT IS: An Award-Winning Tinted Serum With Light, Dewy Coverage, Mineral SPF, + Active Levels Of Skincare Ingredients, Now Clinically-Proven To Rejuvenate + Protect Skin Over Time.*
ILIA – Limitless Lash Mascara | Non-Toxic, Cruelty-Free, Lightweight &…
  • WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.

10. 100% Pure

Overview: 100% Pure focuses on natural, organic, and vegan makeup products. Their formulations are free from synthetic chemicals and dyes, using fruit pigments for color instead.

Popular Products:

  • Fruit Pigmented® Ultra Lengthening Mascara: A lengthening mascara colored with black tea and berries.
  • 2nd Skin Foundation: A serum foundation that offers a natural finish and skincare benefits.
100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented…
  • NATURALLY BOOST YOUR LASHES – Our lush lengthening eye wand is colored with the world’s first globally patented fruit pigmented technology infused with luscious oil from passion fruit, to smoothly coat each lash without clumps or flakes.
100% PURE 2nd Skin Lightweight Serum Foundation Anti-Aging Face Makeup - Blendable Coverage...
45 Reviews
100% PURE 2nd Skin Lightweight Serum Foundation Anti-Aging Face Makeup – Blendable Coverage…
  • FRESH TINT FROM SUPER FOODS – Shade 1 is neutral with yellow undertones best fit for fair skin tones; naturally colored with the world’s first globally patented fruit pigmented technology packed with antioxidants and moisturizing nutrients.

Tips for Choosing The Best Vegan Makeup Products

  1. Check the Labels: Look for products that are explicitly labeled as vegan and cruelty-free. Certification from organizations like Leaping Bunny or PETA can also be helpful.
  2. Research Ingredients: Familiarize yourself with common animal-derived ingredients to avoid, such as beeswax, carmine, lanolin, and collagen.
  3. Consider Your Skin Type: Choose products that suit your skin type and address your specific skincare needs, whether it’s hydration, oil control, or sensitivity.
  4. Read Reviews: Customer reviews and beauty blogs can provide insights into the performance and quality of vegan makeup products.
  5. Start with Essentials: If you’re new to vegan makeup, start with essential products like foundation, mascara, and lipstick before expanding your collection.


Switching to vegan makeup is a great way to support ethical, sustainable, and cruelty-free practices while enjoying high-quality, effective beauty products. The brands mentioned in this guide are leaders in the vegan makeup industry, offering a wide range of products to suit various preferences and needs.

By choosing vegan makeup, you can look great and feel good about the impact of your beauty routine.

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