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Paula’s Choice is known for science-led skincare and its cult Skin Perfecting 2% BHA Liquid Exfoliant. If you shop cruelty-free, though, the first question is whether the brand tests on animals. This guide answers that, explains what to know about its parent company, and covers how to use its popular toner and BHA exfoliant safely.
Is Paula’s Choice Cruelty-Free
Paula’s Choice says it doesn’t test its products or ingredients on animals, and it has long been listed among cruelty-free brands by organisations such as PETA. Two points are worth knowing:
- Parent company: Paula’s Choice was acquired by Unilever in 2021. The brand’s own policy hasn’t changed, but some shoppers prefer to avoid brands whose parent company sells products in markets where animal testing may happen.
- Certifications change: check the brand’s current FAQ and the Leaping Bunny and PETA databases for the latest status before you buy.
Many, but not all, Paula’s Choice products are also vegan, so check individual products if that matters to you. For more cruelty-free picks, see our vegan makeup brands list.
Who Founded Paula’s Choice
The brand was founded by Paula Begoun, an author nicknamed “the Cosmetics Cop” for her reviews of beauty marketing claims. Paula’s Choice built its reputation on fragrance-free formulas, ingredient transparency and research-backed actives.
Paula’s Choice Toners
Paula’s Choice makes several toners, such as the Skin Balancing and Skin Recovery lines and pore-focused formulas. They’re designed to be alcohol-free and fragrance-free, adding hydration and antioxidants after cleansing rather than stripping the skin. Use a toner after cleansing and before treatments such as BHA or serums, pressing it in with your hands or a cotton pad.
Benefits of Paula’s Choice 2% BHA
BHA (salicylic acid) is oil-soluble, so it can work inside the pore lining as well as on the skin’s surface. That makes it useful for:
- Blackheads and clogged pores: it loosens the mix of oil and dead skin that forms them. See our guide on removing blackheads on your nose.
- Uneven texture: regular exfoliation helps skin look smoother.
- Breakout-prone skin: salicylic acid is a well-established ingredient for mild acne.
- Enlarged-looking pores: clearer pores can look smaller.
How to Use Paula’s Choice BHA
- Cleanse and pat your skin dry.
- Apply a few drops to a cotton pad or your fingertips and sweep over your face, avoiding the eyes and lips. Don’t rinse.
- Start slowly: every other day at first, then daily if your skin tolerates it.
- Follow with moisturizer once it has absorbed.
- Wear sunscreen every morning. Exfoliated skin is more vulnerable to UV damage.
Don’t layer BHA with other strong exfoliants or retinoids at first. If you use a retinol, alternate nights. Our retinol serum effects guide explains why.
Who Should Be Careful
Very dry, sensitive or rosacea-prone skin may find 2% BHA irritating. Patch test first. If you’re pregnant or have a salicylate allergy, ask a doctor before you use it. Stinging, peeling or redness that doesn’t settle means you should use it less often or stop.
Check Paula’s Choice BHA Price on Amazon
Frequently Asked Questions
Is Paula’s Choice cruelty-free in 2026?
The brand states that it doesn’t test on animals and is listed by PETA as cruelty-free. Its parent company is Unilever. Check current certifications before buying.
Is Paula’s Choice vegan?
Many products are vegan, but not all. Check the individual product page for vegan labelling.
Can I use Paula’s Choice BHA every day?
Many people can once their skin has adjusted. Start every other day, then increase if you don’t get dryness or irritation.
Should I use toner before or after BHA?
Usually cleanse first, apply a gentle hydrating toner if you use one, then the BHA, then moisturizer. Keep the toner simple and alcohol-free.
Conclusion
Paula’s Choice states that it doesn’t test on animals and is widely listed as cruelty-free, though its ownership by Unilever matters to some shoppers. Its fragrance-free toners and 2% BHA exfoliant are dependable options for clogged pores and uneven texture. Introduce them slowly and always wear sunscreen.
