Who is Paula from Paula’s Choice?
Paula’s Choice, founded by Paula Begoun,the Cosmetics Cop (born November 14, 1953) is renowned for its commitment to transparency and science-backed skincare.
A crucial question for many consumers is whether Paula’s Choice is cruelty-free. The answer is a resounding yes. The brand firmly believes in ethical testing practices and does not test its products on animals at any stage of development. This commitment makes Paula’s Choice a preferred choice for individuals who prioritize cruelty-free cosmetics.
Exploring Paula’s Choice Toner
Among its popular products, Paula’s Choice Toner stands out for its ability to enhance skin texture and balance pH levels after cleansing.

Toners help to remove leftover impurities that may be present on the skin, ensuring a clean canvas for further skincare treatments. Notably, the Paula’s Choice toner is formulated without alcohol, making it suitable for all skin types, including sensitive skin. This product is enriched with antioxidants that provide nourishment and hydration, paving the way for a more radiant complexion.
- GENTLE NON-ABRASIVE LEAVE-ON EXFOLIATOR: with 2% BHA (Beta hydroxy acid) to unclog & diminish enlarged pores, exfoliate dead skin cells, smooth wrinkles & brighten & even out skin tone; Combats redness, wrinkles, aging, enlarged pores, & blackheads
- MINIMIZE PORES AND ENHANCE THE YOUTHFUL APPEARANCE of your skin with our Skin Balancing Pore-Reducing Toner. Fight the effects of aging, reduce blackheads, and shrink pores, for smooth, unblemished skin. A great addition to your day or night routine. PACKAGING MAY VARY.
- RESIST AND RENEW: This lightweight moisturizer provides broad-spectrum sun protection to prevent premature aging of the skin and boosts your skin’s defenses with a blend of potent antioxidants. Has a water-light consistency & matte-finish.
- CLARIFY SKIN, SOOTHE IRRITATION: This highly effective serum booster is a multi-action powerhouse, featuring Azelaic Acid, known to reduce the look of blemishes and acne, while also helping to fade brown spots and marks from previous acne breakouts.
- Paula’s Choice Skincare makes products that work. No fragrance, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.
- MULTI-PURPOSE FORMULA HYDRATES, FIRMS, PROTECTS: This unique formula contains lightly tinted moisturizer with sunscreen and nourishing antioxidants to protect your skin from environmental and sun damage. Evens out skin tone; silky matte finish.
- VISIBLY BRIGHTER SKIN WITH VITAMIN C–& other skin replenishing antioxidants & skin smoothing peptides. Combined they provide exceptional results: improving the appearance of uneven skin tone, lessening environmental stress & brightening dull complexion. PACKAGING MAY VARY.
- ACNE-FIGHTING BHA: A gentle concentration of beta hydroxy acid (salicylic acid) helps decongest & minimize large, clogged pores.
- DIMINISH LARGE PORES: Tighten & refine the look of stretched, sagging pores caused by age or sun damage.
- DIMINISH THE APPEARANCE OF WRINKLES: This expert-level, high-strength formula absorbs quickly & delivers immediate powerful results. Antioxidant vitamins C &E paired with hydrating hyaluronic acid and skin-firming peptides help deliver advanced anti-aging results. PACKAGING MAY VARY.
The Benefits of Paula’s Choice BHA
Paula’s Choice BHA (beta hydroxy acid) products, such as the popular Skin Perfecting 2% BHA Liquid Exfoliant, offer significant benefits to the skin. The primary role of BHA is to exfoliate the skin’s surface while penetrating deep into the pores, effectively addressing issues like clogged pores and breakouts. For optimal results, it is recommended to use Paula’s Choice BHA products in your skincare routine.
How to Use Paula’s Choice BHA
Applying the BHA exfoliant is straightforward. Start with a clean face; apply a few drops to a cotton pad and gently swipe it across your skin, avoiding the eye area. For the best results, use it at least once a day, following with a moisturizer to help maintain hydration.
As with any new skincare regimen, it’s best to patch test the product first to assess your skin’s reaction to the ingredient. Once incorporated into your routine, the results can lead to a smoother and clearer complexion.
Conclusion
In summary, Paula’s Choice remains a leader in ethical skincare practices, reaffirming its status as a cruelty-free brand. With effective products such as the toner and BHA exfoliant, Paula’s Choice continues to address the diverse needs of skincare enthusiasts. By understanding how to utilize these products effectively, consumers can elevate their skincare routine while aligning with their ethical values.