Who is Paula from Paula’s Choice?
Paula’s Choice, founded by Paula Begoun,the Cosmetics Cop (born November 14, 1953) is renowned for its commitment to transparency and science-backed skincare.
A crucial question for many consumers is whether Paula’s Choice is cruelty-free. The answer is a resounding yes. The brand firmly believes in ethical testing practices and does not test its products on animals at any stage of development. This commitment makes Paula’s Choice a preferred choice for individuals who prioritize cruelty-free cosmetics.
Exploring Paula’s Choice Toner
Among its popular products, Paula’s Choice Toner stands out for its ability to enhance skin texture and balance pH levels after cleansing.

Toners help to remove leftover impurities that may be present on the skin, ensuring a clean canvas for further skincare treatments. Notably, the Paula’s Choice toner is formulated without alcohol, making it suitable for all skin types, including sensitive skin. This product is enriched with antioxidants that provide nourishment and hydration, paving the way for a more radiant complexion.
- Paula’s Choice Skincare makes science-backed products that work. No fragrance, no fluff. Just effective, cruelty-free formulas that target any concern from wrinkles to breakouts.
- MINIMIZE PORES AND ENHANCE YOUTHFUL APPEARANCE: Fight the effects of aging and reduce the appearance of enlarged pores, for smooth, unblemished skin. A great addition to your day or night routine.
- DIMINISH THE APPEARANCE OF WRINKLES: This high-strength formula absorbs quickly & delivers immediate powerful results. Antioxidant vitamins C &E paired with hydrating hyaluronic acid and skin-firming peptides help deliver advanced anti-aging results.
- CLARIFY SKIN, SOOTHE IRRITATION: This highly effective serum booster is a multi-action powerhouse, featuring azelaic acid, known to reduce the look of blemishes and acne, while also helping to fade brown spots and marks from previous acne breakouts.
- FIGHT ACNE WITHOUT DRYING: Salicylic acid (BHA) dissolves pore-clogging impurities to help prevent acne breakouts, blackheads, redness, uneven skin tone, and dullness. This acne face wash gently removes dirt, makeup, and excess oil.
- SPF BROAD-SPECTRUM PROTECTION: This ultra-light, oil free face moisturizer with SPF 50 provides broad-spectrum UVA/UVB protection, shielding your skin from sun damage
- 3X PRO-COLLAGEN PEPTIDES: A trio of peptides support skin’s barrier, helps maintain healthy collagen levels and visibly smooths fine lines.
- PERFECTLY BALANCED SKIN: This balancing face wash helps visibly reduce enlarged pores & leaves skin with a refreshed feeling. Replenishing ingredients such as hyaluronic acid help condition skin leaving your face feeling exceptionally smooth & clear
- SUNSCREEN FOR FACE: Paula’s Choice RESIST Super-Light Daily Wrinkle Defense SPF 30 is a tinted matte face moisturizer with antioxidants and resveratrol, formulated to repair and renew sun-damaged skin, prevent future damage, and provide protection without a white cast.
- Paula’s Choice Skincare makes products that work. No fragrance, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts. This product is FSA/HSA eligible.
The Benefits of Paula’s Choice BHA
Paula’s Choice BHA (beta hydroxy acid) products, such as the popular Skin Perfecting 2% BHA Liquid Exfoliant, offer significant benefits to the skin. The primary role of BHA is to exfoliate the skin’s surface while penetrating deep into the pores, effectively addressing issues like clogged pores and breakouts. For optimal results, it is recommended to use Paula’s Choice BHA products in your skincare routine.
How to Use Paula’s Choice BHA
Applying the BHA exfoliant is straightforward. Start with a clean face; apply a few drops to a cotton pad and gently swipe it across your skin, avoiding the eye area. For the best results, use it at least once a day, following with a moisturizer to help maintain hydration.
As with any new skincare regimen, it’s best to patch test the product first to assess your skin’s reaction to the ingredient. Once incorporated into your routine, the results can lead to a smoother and clearer complexion.
Conclusion
In summary, Paula’s Choice remains a leader in ethical skincare practices, reaffirming its status as a cruelty-free brand. With effective products such as the toner and BHA exfoliant, Paula’s Choice continues to address the diverse needs of skincare enthusiasts. By understanding how to utilize these products effectively, consumers can elevate their skincare routine while aligning with their ethical values.